Email marketing

Sent an email by mistake? Here’s what you need to do.

Ever felt that sinking feeling just as you hit send on a marketing email? No matter how diligent you are about proofreading…

How to measure the success of your eDM campaigns.

Email marketing can be hugely powerful, but if it’s not getting through to your customers, it’s a big waste of time and…

Email subject lines to improve open rates and increase sales.

A great subject line can help you win over customers and drive sales. A bad one could have them scrolling past, deleting…

8 best practice tips for email marketing automation.

When it comes to eDMs, it’s all about balance. You don’t want to spam your customers all the way to the unsubscribe…

3 of the best email marketing strategies to boost your eDM performance.

The catch-22 of small business marketing is that it’s absolutely necessary to grow the business, but typically takes time and money when…

5 essential tips for email marketing to customers.

Email marketing is a powerful tool for any company, and even more so when you’re running a small business in a close-knit…

5 email marketing terms you need to know.

Email marketing has been around for a long time, and it’s still one of the most trusted ways for small businesses to…

Free resources

How to plan your email marketing campaigns for the year.

Email marketing is one of the best marketing channels if you’re looking to see a healthy return on investment. Done well, it…

eBooks

eBook: How to create a successful eDM marketing strategy.

Email marketing is an unwavering pillar of digital marketing, and one that offers huge potential for returns even on the smallest of…

Opinion polls

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