A powerful, value driven way to communicate with your customers.
- CRM – what is it and why does it matter?
- So you’ve sent an email by mistake – here’s what you need to do.
- Email marketing tips to get you noticed.
Paid keywords, what's the deal?
Check out these clever ways to maximise paid search on Google.
- SEO vs. SEM: What’s the difference and do you need both?
- Street Talk – Searching for a business online.
- What kinds of customers can you target with SEM?
Small business matters.
News and current affairs for small Aussie businesses.
- Holiday management 101: paying employees and scheduling time off.
- Key dates for the Australian tax year.
- Don’t panic: here’s what to do when you get a negative review.
Websites - what do customers expect?
Load time, mobile optimisation, UX - how does your website stack up?
- Quick fix – 5 ways to improve your website speed.
- Street Talk – Websites.
- 8 signs you need to invest in a new website.
Free resourcesFrom eBooks to templates, check out these free business resources.
- eBook: The SMB’s guide to Christmas marketing.
- Quarterly Report: How small businesses feel about SEO in 2019.
- Content Strategy Template.
- Social Calendar template.
- 2019 Calendar of key marketing events
- eBook: How to make the most of your Yellow listing
Marketing Jargon buster
Link Juice:Link Juice - What is it? A term used to describe the SEO value of a link to your website that is placed on an external website. The more relevant (to your website) and highly trafficked the external website is, the more value Google puts on your link. This is a very important factor for getting to the top of unpaid Google search results.
ROI: (AKA – Return on Investment)A measure of the amount of dollar return on a particular investment, minus the investment’s cost. Usually defined as a percentage.
- Key word
Key word:A word or phrase that helps people find your web page when they use a search engine. Try using Google Analytics to work out the best keywords for your business.
UX: (AKA – User experience design)Design features that make it easy and pleasing for customers to use your website. This can include click through buttons, navigation bars and text layout.
Metadata:Basic metadata includes the title of your website page and the descriptive text below that appears on a Google results page.
- Open rate
Open rate:When you send an email campaign to your customer database, the open rate is the total number of emails your customers opened, expressed as a percentage of the total sent out.
Backlinks:When a link from someone else’s website clicks through to your website, this is called a backlink. The more legitimate sites that link to your website, the higher Google ranks you in search results.
- Social Influencers
Social Influencers:People with a large social media following, who are paid by brands (in $ or freebies) to create positive posts about their products and services.
- Digital Display
Digital Display:This is like advertising your business on a busy online highway. Also known as banner ads, they feature on popular websites like news sites or catch-up tv
SEO: (AKA – Search Engine Optimisation)Search Engine Optimisation is when you use a number of practices to ensure your business appears in Google’s top - unpaid - search results.
- Bounce rate
Bounce rate:The percentage of people who visited a page on your website and then left without taking a look around the rest of your site.
CRM: (AKA – Customer Relationship Management)Also known as Customer Relationship Management – it’s simply the way you manage interactions with your customers. This could be via email, SMS or a good old fashioned letterbox drop.
eDM: (AKA – Electronic Direct Mail)AKA electronic direct mail. Basically an email sent from your business to your customer database communicating anything from an offer to a change of business hours.
- Long tail keywords
Long tail keywords:A group of keywords used to create cost effective SEM (search engine marketing). Eg, as an alternative to the highly competitive keyword ‘plumber’, a long tail keyword option could be ‘drain blockage specialist Brunswick’.
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