SEM

Understanding SEM and how it can grow your business.

When people search using Google or another search engine, they usually focus on the first page of results. In fact, that’s a…

5 easy ways to improve your Google Ads (SEM) Quality Score.

From choosing your keywords and audience, to strategising your ad spend and designing the perfect website landing page, creating an effective ad…

Marketing Jargon Buster

What is the meaning of SEM?

See the meaning

eBooks

eBook: The small business guide to investing in good SEM.

Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can…

SEO vs SEM: what’s the difference when marketing to regional communities?

If your business is based in a regional area, chances are your local community is pretty close-knit. While this can be helpful…

What kinds of customers can you target with SEM?

Another day, another acronym. SEM stands for Search Engine Marketing – another route a business can take to increase their website traffic….

SEO vs SEM: What’s the difference and do you need both?

As you get more immersed in the world of digital marketing, you’ll often hear people talking about ‘search marketing’. Search marketing is…

Why SEM is vital for small business.

Search Engine Marketing (SEM) is nothing short of a revolutionary investment for small businesses. It allows you to target, track and hone…

How has COVID-19 affected SEM for small business?

SEM has been a popular digital marketing strategy for years, but with COVID-19 fundamentally changing consumers’ needs and behaviours, adaptability has never…

How to make your SEM work harder in Autumn.

Seasonal search engine marketing is your ticket to getting the most out of your SEM campaigns. This is because consumer trends and…