SEM

SEO vs SEM: what’s the difference when marketing to regional communities?

When you’re based in a regional area, chances are your immediate local community is pretty close-knit. While this helps in building a…

SEO vs SEM: What’s the difference and do you need both?

As you get more immersed in the world of digital marketing, you’ll often hear people talking about ‘search marketing.’ Search marketing is…

What kinds of customers can you target with SEM?

Another day, another acronym. SEM stands for Search Engine Marketing – another route a business can take to increase their website traffic….