How to plan your email marketing campaigns for the year.

Email marketing is one of the best marketing channels if you’re looking to see a healthy return on investment. Done well, it delivers one of the highest ROIs out there, bringing in $38 for every $1 spent.

But while there’s no denying email marketing is powerful, it’s also time-consuming. Between managing your social media channels, creating and maintaining SEO content, and everything in between, it can be hard to sit down and build an email marketing planning template from scratch.

So, to give you a hand, we’ve created a simple email marketing planning template that you can use for your business.

How to use this free email campaign planner template.

This handy email campaign planner template helps you organise your campaigns through the year. In it, you’ll find everything you’ll need to plan your emails, track their status and make sure they go out on time.

RELATED: 5 essential tips for email marketing.

The recipe for a strong email marketing campaign is simple. It’s following through and ensuring all the pieces come together at a high quality and on time month after month that can be challenging for busy marketers, let alone business owners who have a business to run.

That’s why this email planning template keeps things simple and gives you a quick and easy overview of each email you plan to send over the entire year.

This includes:

  • What assets you need to create or prepare, such as imagery
  • Who is responsible for the task
  • When you plan to send the email
  • The current status of each email
  • Which audience segment you’re sending it to.

Of course, you can add your own columns for additional detail, or remove columns that aren’t relevant to your email marketing strategy. You could even add additional columns for tracking the success of each email, such as open rates and ROI.

Ready to get started? Download our free eDM planning template and get on top of your email marketing campaigns this year.

Download template

Talk to Yellow Pages about automating your eDM campaigns with Thryv.

Product enquiry.

Your business.

Your contact details.

Validating phone number...
Please enter a valid phone number.
Validating email address...
Please enter a valid email.

Best time to contact you.

This is a required field.

By entering my contact information, I consent to receiving telephone calls, text messages, and/or electronic promotional and marketing messages from or on behalf of Thryv about its products and services. I understand consent is not required to purchase goods or services and I may withdraw my consent at any time by contacting Thryv at, or at Thryv, Locked Bag 2910, Melbourne, Vic, 3001. I further understand that I can opt out of receiving email marketing directly on Thryv's unsubscribe page and can opt out of receiving text messages by replying "STOP." For more information on how Thryv handles your personal information, please see our privacy policy.