eBook: How to create a successful eDM marketing strategy.

Email marketing is an unwavering pillar of digital marketing, and one that offers huge potential for returns even on the smallest of investments.

Whether you’re just getting started or are an established SMB, electronic direct mail (eDM) can benefit your business.

Email marketing platform Litmus recently found that for every dollar spent on email marketing, businesses get an average return of $36. That’s an exceptionally high return, especially when the entry costs for email marketing can be so low.

So if you’re considering starting an email marketing campaign, or want to make sure you’re on the right track with your existing eDMs, we’ve created an eBook on how to create an email marketing strategy.

RELATED: How to measure the success of your email marketing.

How to create eDM marketing.

This dedicated eBook will introduce you to email marketing, covering exactly what it is and some of the key benefits you can expect from creating an eDM marketing strategy.

Looking at statistics around email marketing in Australia, we also take a deep dive into how Aussies differ from the rest of the world when it comes to open and click-through rates, and for rates of unsubscribing.

Then we run through a simple outline for crafting your own eDM marketing campaigns, from goal setting at the outset to segmenting your audience and planning the best days of the week to send emails, informed by typical success rates and your knowledge of your audience.

You’ll get a better understanding of just how email marketing can be an excellent tool when used well, and how it can help you to meet your goals and better connect with your customers.

Download our FREE eBook on creating a successful eDM marketing campaign today.

Download eBook

Talk to Yellow Pages about setting up and managing your eDM campaigns with Thryv.

Product enquiry.

Your business.

Your contact details.

Validating phone number...
Please enter a valid phone number.
Validating email address...
Please enter a valid email.

Best time to contact you.


Privacy Collection Notice

Your personal information will be collected when you submit this online form. Your personal information will be used to process your request, in case we need to contact you about your request and to promote and market our services to you. For more information on how Thryv Australia will handle your personal information, please see our Privacy Policy. Your personal information may be disclosed outside of Australia as set out in our Privacy Policy.