Email marketing is an unwavering pillar of digital marketing, and one that offers huge potential for returns even on the smallest of investments.
Whether you’re just getting started or are an established SMB, electronic direct mail (eDM) can benefit your business.
Email marketing platform Litmus recently found that for every dollar spent on email marketing, businesses get an average return of $36. That’s an exceptionally high return, especially when the entry costs for email marketing can be so low.
So if you’re considering starting an email marketing campaign, or want to make sure you’re on the right track with your existing eDMs, we’ve created an eBook on how to create an email marketing strategy.
How to create eDM marketing.
This dedicated eBook will introduce you to email marketing, covering exactly what it is and some of the key benefits you can expect from creating an eDM marketing strategy.
Looking at statistics around email marketing in Australia, we also take a deep dive into how Aussies differ from the rest of the world when it comes to open and click-through rates, and for rates of unsubscribing.
Then we run through a simple outline for crafting your own eDM marketing campaigns, from goal setting at the outset to segmenting your audience and planning the best days of the week to send emails, informed by typical success rates and your knowledge of your audience.
You’ll get a better understanding of just how email marketing can be an excellent tool when used well, and how it can help you to meet your goals and better connect with your customers.
Download our FREE eBook on creating a successful eDM marketing campaign today.