Australians devote over half of their waking hours to interacting with digital media content. This makes content marketing an increasingly important way to promote your business, no matter how big or small.
Content marketing and an effective content strategy can yield results in growing your audience, boosting conversion and increasing engagement, Here’s some statistics that speak for themselves:
- 82% of marketers are actively investing in content marketing (Ahrefs)
- 45% of businesses plan to increase their content marketing budget in 2024 (Statista)
- Content marketing increases lead generation according to 74% of companies (Forbes)
- 73% of consumers prefer to learn about a product or service from a short video (Wyzowl).
So, what content formats make up content marketing?
The five main types of content marketing include social media, blog articles, podcasts, infographics and video. This means if you’re currently posting about your business on social media or you run a website for your services, you’re already engaged in content marketing.
To get you started, we’ve created an essential resource for any small business owner wanting to get results from content marketing, or anyone new to the world of digital content creation looking for some tips.
Whether you’re in search of innovative content ideas, new social media platforms, or ways to remain authentic to the objectives set out in your marketing plan, it’s time to explore new avenues of thinking to support the success of your campaigns.
In this eBook, we cover the fundamentals of successful content marketing:
- The current landscape at a glance
- What content marketing is
- The benefits content marketing can bring
- Steps to take before you begin
- Deep dive into the different content marketing formats – paired with good examples to inspire.
Click the download button below to get your FREE eBook and be sure to check our our recently published article on content marketing in 2024 and beyond.
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The impact of AI on content creation and search.
Google’s Search Generative Experience (SGE), now known as AI Overviews, is transforming search with advanced AI. Although not yet available in Australia, businesses need to prepare for its impact and understand how it might shape changes in your overarching content strategy moving forward.
Read this article to learn more about how Google and AI is transforming search in Australia.
We’re sure you’ve heard of ChatGPT – nearly everyone has by now. What you may not know is whether it’s a good or bad thing when it comes to writing content and what its impact is on organic search.
Whilst there’s a plethora of information around ChatGPT, as well as the implications it can and has had on SEO, like any tool, knowing how to use it effectively is the key. That is why the team at Yellow Pages have put together a comprehensive guide to ChatGPT prompts and implementing AI as part of your overarching content strategy.
