Email marketing
Email marketing – often referred to as electronic direct mail (eDM) – is a type of direct marketing that uses email to communicate commercial messages to an audience.
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![](https://www.yellow.com.au/wp-content/uploads/sites/2/2022/06/What-is-eDM-marketing_header-640x427.jpg)
![](https://www.yellow.com.au/wp-content/uploads/sites/2/2020/04/Click-through-rate-640x427.jpg)
![](https://www.yellow.com.au/wp-content/uploads/sites/2/2020/04/Measuring-the-success-of-email-marketing-640x232.png)
![](https://www.yellow.com.au/wp-content/uploads/sites/2/2019/10/Christmas-Email-templates-hero-640x426.jpg)
![](https://www.yellow.com.au/wp-content/uploads/sites/2/2019/04/Email-marketing-e1560741674719-640x603.jpg)
Email marketing – often referred to as electronic direct mail (eDM) – is a type of direct marketing that uses email to communicate commercial messages to an audience.