Connect with customers and generate leads with a Yellow Search Engine Marketing (SEM) campaign. We can help put your business in the top results of major search engines, right in front of the people who are looking for exactly what you offer.
In recognition of our SEM best practice, Yellow are the 2019 winners of Google Premier Partner of the Year Award and Microsoft Advertising - APAC Channel Partner of the Year Award.
87% of consumers
turn to search engines
in moments of need2
78% of purchases
are influenced by
SEO ranking takes time, Yellow
SEM helps you jump the queue
clicks to our customers’
websites over 12 months3
Leading smart technology.
By utilising machine learning, our technology makes over one million SEM optimisation decisions a day on Google AdWords and Bing Ads. This ensures you get the most from your SEM budget.
The highest industry accreditation.
As a Microsoft Advertising – Elite Channel Partner, Microsoft Advertising APAC Executive of Year and a Google Premier Partner, our team meet top industry standards. This means we’ll always be up-to-date with SEM best practice. (Only a few businesses have this level of accreditation as it takes lots of work to achieve.)
Measure your ROI.
We clearly measure your campaign’s success by reporting on features like call tracking, dynamic website tracking and specific calls-to-action on landing pages.
- Keyword analysis and selection to meet your targeting goals
- Customised ad copy and ongoing management
- Check your results with 24/7 dashboard access
- Get started
- A complimentary call tracking number
- We’ll call you to discuss your progress
- Special website tracking is also available to pinpoint SEM leads
- Get started
- We’ll call you to confirm your campaign before it goes live
- Your own dedicated Digital Marketing Specialist
- Monthly report with campaign insights and work undertaken
- Get started
Key Terms - GST is included in all pricing. Minimum Periods apply. For most Yellow SEM products, the Minimum Period is 6 months. After the Minimum Period, your product will continue to be supplied at the latest price until cancelled. Set-up fees are non-refundable. You’re responsible for notifying us if you change your contact details. You can cancel at any time in writing or by phoning us and we’ll action it within 14 days. Cancellation fees apply if you cancel during the minimum period. The full terms that apply to Yellow SEM are here. Yellow SEM is an alternative name for Sensis Search Ads.
- You’re listed as a Google Premier Partner. What’s that?
A Google Premier Partner is a group that’s been recognised and certified by Google.
Google sets out a range of training certification and company performance requirements for companies who offer SEM.
At Yellow, we work hard to meet them so you have the best chance at staying ahead of the game, up-to-date with SEM, and appear prominently when customers search across search engines.
It’s important to remember, not everyone’s certified. Keep your eye out for the partnership logo when looking for a provider so you know you’re working with experts.
- Will my ad be on Google 24/7?
Ads will appear online, until their daily budget is exhausted. Our bidding systems interact with the search engines multiple times per day to ensure your campaign is best delivering to its budget. Please note there are a number of factors that influence how quickly a budget can be exhausted, these factors can include competitive industries, keywords and cost per click.
- Can I target specific customers with Search Engine Marketing?
Yes. SEM is a highly targeted digital marketing solution. With Sensis Search Ads you can target customers by keywords, areas and products/ services to suit your specific needs.
- Can I check the progress of my SEM campaign myself?
As well as sending you monthly reports, we also give you access to the Yellow SEM Reporting Centre, where you can login and check the progress of your campaign any time. Click here for a one page overview of the centre’s features. The reporting centre gives you access to 3 different types of reports – Account Details, Dashboard, Keyword Activity and Conversation Activity. Click here for a detailed user guide on how to utilise each of these reports.