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- Site speed
- Social media
- Paid media
Here's a quick overview of what we detected from your digital footprint.
Ideally, your website should load in under 3 seconds - this prevents customers from losing interest and exiting your site.
There are some behind-the-scenes things to be aware of that can help your website perform at its' best.
Websites with an SSL (Secure Sockets Layer) certificate ensure information passing through is kept safe, and search engines like Google are happy.
Search engine optimisation uses techniques that make your website more popular with search engines, giving you a better ranking.
Websites that aren't designed for mobile are hard for customers to navigate, and are favoured less by search engines like Google - don't get left behind.
Titles & descriptions
Unique titles and descriptions are crucial in setting your website apart from competitors when searched for online.
Amount of content
Sites with plenty of highly relevant content tend to rank higher on search engines and help engage your customers.
Keywords are the search terms your customers use to search for your business online. They are the bread and butter of getting found by search engines.
Social media is a great way to boost your online presence and share more about your business where customers are spending their time.
Facebook is the place to be with consumers spending around 10 hours on the platform each week!
Instagram is a highly visual social platform, great for posting photo and video content.
Reviews are a great way to build a good reputation and credibility. Encourage your loyal customers to share what they think.
Paid media is an effective way to drive traffic and more customers to your website.
Paid search puts your business at the top of search engines in a featured ad and helps drive more traffic to your website.
Serving relevant ads to those who have already visited your website is an easy way to keep your brand top of mind.
Want to improve your overall score?
Book a call with one of our Yellow experts.