Content

The why, when and how of updating your website content.

It’s a common misconception that once you create and upload a piece of content to your website, the hard work is done….

Evergreen content and how it can help your brand.

If you’ve dipped your toes in the waters of SEO or any form of digital marketing, you may have heard the term…

How to integrate keywords into your content.

In a recent Yellow newsletter poll, 71% of respondents said they actively feature keywords on their website. This is encouraging, as it…

How to drive traffic to your site with content.

You’ve heard it said time and time again – ‘Content is King’. As worn-out as this phrase may be, it does hold…

Marketing Jargon buster

What is the meaning of Content hygiene?

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How to identify and refresh under-performing content.

In the wake of the pandemic, content production is more important than ever. With more people spending time online and tighter advertising…

Marketing Jargon buster

What is the meaning of Content marketing?

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Why content is a critical part of your digital marketing strategy.

You invest large amounts of time and money growing your business, but when it comes to your content marketing strategy, are you…

How SEO and content marketing work together.

  How SEO and content marketing work together. Content marketing and SEO are like bread and butter or cheese and wine. Although…

Content ideas for every industry.

You’ve probably heard the saying ‘content is king’. Despite the cliché, this phrase exists for a good reason. Great content is a…