It’s no secret that being active on social media is a great way to get your brand out there and attract new customers. The stats speak for themselves: 51% of social media users say they’re more likely to trust brands who interact positively with customers on social media. Brands also gain consumer trust by making content engaging and relevant (54%) and keeping it regularly updated (53%).
The reality, however, is that social media platforms are now largely ‘pay-to-play’ spaces for businesses. In fact, 37% of Australian SMBs say they have paid to advertise on social media and around 80% say social media is an effective advertising tool.
What all of this means is that investing in paid advertising on social media is key if you want to boost your visibility with the right audience(s).
So, where should you start?
In this eBook, we take you through the essentials of social media marketing for small business, including:
- Statistics and information about the prevalence of social media use in Australia
- How businesses are investing in social media advertising
- Guidelines and specs for Facebook ads, Instagram ads, TikTok ads, Twitter ads, YouTube ads and LinkedIn ads
- Best practices for small business social media advertising
Downloading this eBook will give you a topline overview of which social media platforms to consider investing in and how to build a performance-based social media marketing strategy.
To take it a step further, explore your options with Yellow Pages’ Social Ads. Our expert team will work with you to create an effective, sophisticated social ads campaign that looks great, has a clear message and connects with your target audience.