eBook: A guide to social media advertising for small business.

It’s no secret that being active on social media is a great way to get your brand out there and attract new customers.

With 66.2% of the world’s population using social media, it’s no surprise that savvy businesses are making the most of this opportunity.

The reality is, however, that social media platforms are now largely ‘pay-to-play’ spaces for businesses, which means getting involved with paid advertising on social media is key if you want your products or services to be seen.

RELATED: Choosing the right social media platforms for your business.

So, where should you start?

In this eBook, we take you through the essentials of social media marketing for small business, including:

  • Statistics and information about the prevalence of social media use in Australia
  • How businesses are investing in social media advertising
  • Guidelines and specs for Facebook ads, Instagram ads, TikTok ads, YouTube ads and LinkedIn ads
  • Best practices for small business social media advertising.

Downloading this eBook will give you a top-line overview of which social media platforms to consider investing in and how to build a performance-based social media marketing strategy.

To take it a step further, explore your options with Yellow Pages’ Social Ads. Our expert team will work with you to create an effective, sophisticated social ads campaign that looks great, has a clear message and connects with your target audience.

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Get more leads, not just likes with Social Ads from Yellow Pages.

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