Each year, Yellow releases its Social Media Report, revealing trends in social media usage in Australia.
In 2019, usage of the internet among Australians continued to rise, with 56% of people going online more than 10 times a day. And over a quarter of people (27%) use the internet in excess of 20 times a day.
Alongside this, all 2000 respondents to the survey underpinning the report said they used social media, with almost one in three (31%) claiming the amount of time they spend on it had increased – compared to just 13% saying they’ve been using it less.
In the interconnected digital landscape we all live in today, this shouldn’t come as a surprise. Nevertheless, the numbers are dizzying, and there’s no denying that practically everyone and their grandmothers are using at least one social media platform regularly.
So in a world where people pay for Spotify premium to avoid radio ads, and have Netflix subscriptions to avoid television ads, social media is one of the last yet most effective routes to reaching your audience.
And if you’re not already advertising across social platforms, or are unhappy about how your campaigns have been running so far, there’s no time like the present to dive in.
In this eBook, we take you through the basics of a great social media advertising campaign, including:
- More statistics and information about the prevalence of social media use in Australia
- Advertising on Facebook
- Advertising on Instagram
- Advertising on other popular platforms including Twitter, YouTube, and LinkedIn
- A guide to social media advertising best practices
- Excellent examples of social media advertising.
Advertising online with social media ads is an effective means of putting your brand in front of the faces of your audience. It means targeting your specific demographic, and seeing quantitative results so you know exactly when your campaigns are working (and when they aren’t).
Downloading this eBook will set you up with all the basics to create an effective and performance based social media marketing strategy, specifically advertising on each of the major platforms frequented by Australians young and old, and will serve as a guide that you can refer back to time and time again as you launch new campaigns and make adjustments to existing ones.
To take it a step further, explore your options with Yellow’s Social Ads. We live and breathe social media and know what it takes to create a great campaign from the ground up. Yellow offers several package options to help find social success for your brand.