Welcome to the Yellow Social Media Report 2020.
Over 2,000 Australian consumers and businesses have participated in this report, delivering clear insights on how SMBs can grow with social media.
Covering topics ranging from influencers to male vs female usage, the report details everything from purchasing decisions to responding to reviews on social.
56% of Australians use the internet more than 10 times a day.
The most popular place for Australians to check social media is at home (94%).
68% of people read online reviews or blogs to find out what other people think about products or services.
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