Christmas, New Year and other holiday periods can be a challenge for small business owners. With limited resources at the best of times, it’s easy to see why marketing often falls by the wayside during the holidays.
Fortunately, you don’t have to give up your well-earned holiday break to stay on top of your marketing over Christmas and New Year. These days, you can schedule a lot of your marketing in advance and let the power of technology put in the hard yards for you. Try the ‘set it and forget it’ seasonal marketing tips below to get started.
Schedule your social media posts.
Regardless of whether you use Facebook, Twitter, LinkedIn or any other social media platform, it’s a good idea to have your social media posts planned out ahead of time so you can keep up your social media activity and encourage engagement over the holidays.
The good news is that most social media platforms allow you to create and schedule posts to be automatically published on a date and time of your choosing. So, with some planning, you can have all your holiday social media activity taken care of in advance.
If you have a presence on multiple social media platforms and want to go a step further, tools like Hootsuite and Social Stream allow you to manage and schedule all your activity from a single dashboard. Tools like these are especially useful if you’re running a holiday marketing campaign across all your social channels.
Set up automated emails.
It’s a good idea to plan for how you’ll manage emails during the holidays. Email marketing platforms like MailChimp and Campaign Monitor allow you to design and schedule emails to be sent out at specific times, so you can let your subscribers know about the start of your holiday sale or special deals.
You can also set up automated emails to be sent any time a subscriber takes a specific action. For example, if a logged-in customer visits your website and adds an item to their cart but doesn’t buy it, you can trigger an email to be sent 24 hours later (or any other time) to remind them about their pending purchase.
But don’t worry – you don’t have to make things that complex if you don’t want to. The idea is to use your email marketing platform to make your life as easy as possible over the holidays – whether that’s a simple ‘out of office’ response or a full email marketing campaign.
Plan a holiday blog or two.
A couple of well thought-out, keyword-rich holiday blogs can go a long way to boosting your content marketing efforts over the holidays – but you don’t have to spend hours researching and crafting a masterpiece. The key is to talk about subjects that you’re already knowledgeable about – which is what your audience will be looking for anyway – and keep it relatively short and easy to digest. Around 500 words is a good starting point for most blogs.
Here are some examples of holiday blog ideas for different types of businesses:
- Florist: A guide to types of festive flowers and arrangements.
- Hairdresser: A tutorial on summer haircare or hairstyles.
- Doctor/fitness centre: Tips for staying healthy during the silly season.
- Plumber/electrician/locksmith: How to find an emergency tradie on public holidays.
- Mechanic: What to check on your car before going on a road trip.
- Accountant: How to create (and stick to) a gift budget.
You can see that each idea ties back to the holiday and to the business (which is great for you, as you know plenty about the subject matter), and offers valuable information that your audience is likely to want to read.
Jazz up your branding.
Your imagery should represent your brand’s personality and values, and adding a touch of festive goodness will show that you’re approachable and in the spirit of the season. Add a bit of fun to your brand for the holidays with a Santa hat, bauble or Christmas lights on your logo, and don’t forget to update your profile photos on social media with your new festive imagery.
The best part about this holiday online marketing tactic? Once it’s done, you won’t have to touch it again until the holiday season is over.
Not sure where to start with your holiday marketing? Yellow has a range of products to help your business get ahead during the holiday season. Find out more here, or give us a call on 132 489.