Marketing Jargon Buster: Local SEO

What is ‘local SEO’?

Local SEO is when you optimise your website to appear in location-specific Google search queries.

This includes featuring keywords on your website that connect with local business searches, such as ‘Hairdressers in Fitzroy’ or ‘Hairdressers near me’. It also means keeping your location details complete and up to date on your Google My Business page and other online business listings, as Google uses this information to power location-specific searches.

RELATED: Why SMBs need to invest in location-based content.