Christmas keywords: Could these top ones work for your business?

Is all you want for Christmas some juicy hits for your website?  Featuring the most searched Christmas keywords in your online marketing plan can help your pages rank above others in the fight for that valuable festive season spend.

If you’re not sure where to start, here are some of the top Christmas keywords and phrases to include in your content marketing.

Christmas keywords: Finance.

Christmas may be the season of giving, but this also makes it feel like the season of spending for many people. This time of year, people will be looking for insights on how to budget for the Christmas season, and they’re looking ahead to their financial goals for New Year’s.

If you’re planning your content and marketing strategy for the holiday season, here are the top finance keywords:

  • Christmas budget
  • Cheap Christmas presents
  • New Year’s resolution ideas
  • Party on a budget
  • Financial advisor
  • Financial planner
  • How to save money
  • 52 week money challenge
  • How to save money fast
  • Best ways to save money

RELATED: SEO keywords to boost your website over the holidays.

Christmas keywords: Home improvement.

With a long break from work, some people take the time to engage in home improvement over the holiday season. Others are looking for DIY projects to fill their days. 

Here are the top keywords around trades and home improvements this time of year:

  • Home improvement
  • Home improvement ideas
  • Decorative lights
  • DIY ideas
  • Christmas DIY room decor
  • Discount electrician
  • Cheap electrician
  • Xmas decorations
  • Personalised Christmas decorations
  • Christmas decoration ideas

Christmas keywords: Retail.

Did you know that each adult Australian planned to spend $893 on Christmas 2020? Most of that is on presents, and any brand that can feast on a piece of that Christmas pie will definitely be jolly this season.

Here are 10 of the top keywords to use in your retail Christmas marketing:

  • Christmas decorations
  • Online Christmas shopping
  • Early Christmas shopping ideas
  • Christmas shopping online sites
  • Christmas gifts
  • Christmas gift guide Australia
  • What’s popular this Christmas
  • Christmas decorations
  • Christmas presents ideas
  • Funny Christmas shirts Australia

Christmas keywords: Travel and leisure.

Did you know that almost half (44 per cent) of Australians are forced to use their annual leave over the Christmas holidays – and as much as one in 12 must take 3 weeks or more off? With so much spare time, this is a ripe opportunity for travel brands to reach out to Aussies.

Take a look at 10 of the top keywords to help with your silly season marketing strategies:

  1. Christmas getaways
  2. Christmas trip ideas
  3. Christmas holiday ideas
  4. Christmas holiday destinations for couples
  5. Christmas activities
  6. What to do on Christmas day
  7. Christmas holiday destinations Australia
  8. Christmas school holidays
  9. Boxing day holidays
  10. Christmas in Australia

Christmas keywords: Hospitality.

What would Christmas be without excessive meals and popped jeans buttons? Attract the crowds and share the foodie love with these 10 great keywords:

  1. What’s open Christmas Day
  2. Christmas food ideas
  3. Cold Christmas lunch ideas
  4. Christmas recipes
  5. Pubs open Christmas day
  6. Christmas desserts
  7. Office Christmas party
  8. Christmas party venues
  9. Easy Christmas recipes
  10. Christmas party foods

RELATED: SEO vs SEM: What’s the difference and do you need both?

Christmas keywords: Health and fitness.

With many of us thinking about getting fit for summer, or wondering how that pair of jeans somehow shrunk during the Christmas season, the health and fitness category is very popular this time of year. 

Need some keywords to inspire your promotional ideas in the health and fitness sector? Here are 10 to get you (foam) rolling:

  1. Fitness gifts
  2. Gifts for fitness lovers
  3. Fitness gifts for men
  4. 12 days of Christmas workout
  5. Christmas workout
  6. Healthy Christmas
  7. Healthy holiday meals
  8. Holiday diet
  9. Christmas crossfit
  10. Best fitness gifts for her

Don’t see your industry here?

Make a holiday keywords list of your own by using Google Ads, the Keywords Everywhere tool or a similar keyword finder.

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