Content marketing strategy [TEMPLATE].

Content marketing is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of some online tools, it’s something that a small business owner can set up and implement relatively easily.

There’s no doubt that, in a crowded – and often expensive – digital world, content marketing has become an essential for small businesses. The good news is, it’s one of the most economical forms of marketing available, as it capitalises on digital and other assets you most likely already have, such as your website, blog, social media and online business profiles, videos, FAQs, eBooks, photos, etc.

RELATED: What is content marketing and why you need it for your business.

Above all, content marketing has significant benefits in boosting your online presence and generating leads to your business, at a fraction of the cost of paid advertising.

In fact, recent studies show that:

The key to a successful content marketing campaign is to utilise your content – blog articles, social posts, how-to videos, etc. – as effectively as possible, ensuring that it’s on the right platform, reaching the right audience and increasing engagement with your brand.

Not sure where to start? Read on.

Get started with content marketing.

To help you get started on your content marketing journey, we’ve created a handy template for you to use to outline your strategy – from setting up the team, identifying your main competitors and KPIs, to defining your audience, planning what content to develop and establishing where and when to post it.

We’ve also provided a list of free or inexpensive tools to help you in the various stages of your strategy. Best of all, the template is in a PowerPoint format, so you can insert your own text and add or subtract pages to tailor your strategy to suit your business.

Get started with your content marketing strategy today.

Download FREE template.

Looking for expert digital marketing advice? Get in touch with Yellow Pages today.

Product enquiry.

Your business.

Your contact details.

Validating phone number...
Please enter a valid phone number.
Validating email address...
Please enter a valid email.

Best time to contact you.

This is a required field.

By entering my contact information, I consent to receiving telephone calls, text messages, and/or electronic promotional and marketing messages from or on behalf of Thryv about its products and services. I understand consent is not required to purchase goods or services and I may withdraw my consent at any time by contacting Thryv at, or at Thryv, Locked Bag 2910, Melbourne, Vic, 3001. I further understand that I can opt out of receiving email marketing directly on Thryv's unsubscribe page and can opt out of receiving text messages by replying "STOP." For more information on how Thryv handles your personal information, please see our privacy policy.