Marketing Jargon Buster: Content Hygiene.

What is ‘content hygiene’?

It is the process of regularly checking your online content to ensure that all the information is up-to-date, correct and consistent across your brand.

This includes:

  • Contact details on your website, online listings and social media
  • Products and/or services offered
  • Links on your website and online listings
  • Blogs and social media posts.

Why is content hygiene important?

  • Keeping your details up-to-date ensures your customers can find you online
  • And, once they’ve found you, it ensures they can easily get in touch with you
  • Lets your customers know that you can provide the goods and services they need
  • Keeps you top of mind with updated blogs and social posts.

RELATED: How to identify and refresh under-performing content.

RELATED: Evergreen content and how it can help your brand.

Need help with keeping your online listings up-to-date? Find out how Yellow Pages Online offers you more than just a business listing. Get in touch with us today.

Need help with your digital marketing? Get in touch with the experts at Yellow Pages.

Product enquiry.

Your business.

Your contact details.

Validating phone number...
Please enter a valid phone number.
Validating email address...
Please enter a valid email.

Best time to contact you.

Privacy Collection Notice

Your personal information will be collected when you submit this online form. Your personal information will be used to process your request, in case we need to contact you about your request and to promote and market our services to you. For more information on how Thryv Australia will handle your personal information, please see our Privacy Policy. Your personal information may be disclosed outside of Australia as set out in our Privacy Policy.