Marketing Jargon Buster: Content Marketing

What is ‘content marketing’?

The process of creating things like:

  • Blog articles
  • eBooks
  • Online videos
  • Social media posts

The intention of content marketing is to drive engagement with your business by providing interesting, entertaining and useful content to your audience.

Why content marketing?

  • Good content is what makes your business stand out from the crowd
  • It is one of the most cost-effective forms of marketing, as one piece of content can generate multiple engagements over time
  • It grows your brand awareness and nurtures your current customers at the same time.

RELATED: 5 simple tips for creating short-form video content.

Looking for expert digital marketing advice? Get in touch with Yellow Pages today.

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