What is ‘content marketing’?
The process of creating things like:
- Blog articles
- Online videos
- Social media posts
The intention of content marketing is to drive engagement with your business by providing interesting, entertaining and useful content to your audience.
Why content marketing?
- Good content is what makes your business stand out from the crowd
- It is one of the most cost-effective forms of marketing, as one piece of content can generate multiple engagements over time
- It grows your brand awareness and nurtures your current customers at the same time.