Opinion poll: Does advertising on Facebook directly boost your sales?

Have you ever spent time and money putting together a Facebook ad, only to see almost no traffic going back to the landing page or product you’re promoting?

You’re not alone. In our most recent poll, we found a whopping 68% of respondents said that posting ads on Facebook has not increased their sales directly.

Does this mean social media marketing is a worthless endeavour? Absolutely not. But like any other marketing technique, it requires planning, strategy, and perhaps some expert help to get it right.

How to improve your Facebook advertising.

If you’re one of the many Australian marketers who feel like their Facebook ads are falling flat, here are a few tips to improve your chances of capturing the attention of your fans and followers:

  • Targeting is everything. The key to success with Facebook advertising is setting up the right audience for your ad. If you aren’t sure how to do this, consult an expert who can help you segment your targets into the appropriate groups.
  • Focus on imagery. The image you post with your ad is what will grab people’s attention, so make sure it’s not only reflective of your brand, but interesting enough to stop people as they scroll.
  • Test and learn. It’s impossible to know what will work when you roll out a Facebook ad. Create several versions of the same ad, swapping out imagery, text, and calls-to-action to see what your audience wants, before you spend your entire budget on just one ad.
  • Set up Facebook Pixel. Facebook Pixel allows you to see who is coming to your site from Facebook, and what they are doing once they get there. It’s free to set up, and it helps you do everything from analyse your ads to retargeting your audience.

Stop wasting time on Facebook ads that don’t work. With our Yellow Social Ads service, you can leave the social media marketing to the experts while you focus on your business.