What is ‘Inbound marketing’?
Inbound marketing is a marketing strategy that utilises creative and useful content through a variety of mediums and platforms to attract and retain customers.
Kinds of inbound marketing include:
- Blog posts
- eBooks & white papers
- News articles
- Social media
- eDM campaigns
By targeting your audience with information that is relevant to their buying journey, inbound marketing can be used to turn a lead into a prospect, then into a customer and, after that, into a life-long champion for your brand.