Marketing Jargon Buster: Inbound marketing

What is ‘Inbound marketing’?

Inbound marketing is a marketing strategy that utilises creative and useful content through a variety of mediums and platforms to attract and retain customers.

Kinds of inbound marketing include:

  • Blog posts
  • eBooks & white papers
  • Infographics
  • Videos
  • Webinars
  • News articles
  • Social media
  • eDM campaigns

By targeting your audience with information that is relevant to their buying journey, inbound marketing can be used to turn a lead into a prospect, then into a customer and, after that, into a life-long champion for your brand.

RELATED: Creating eDMs that generate leads for your business.