Marketing Jargon Buster: Hashtag

What’s a ‘hashtag’?

  • Placing a hashtag in front of a word or phrase on social media links all uses of that word or phrase together across the platform.

Why use a hashtag?

  • Using a hashtag next to key terms related to your business is a great way to increase your visibility on social media. When people are searching those terms, your business will pop up.
  • Hashtagging your comments or posts with seasonal or event related terms increases engagement with your business on social media. E.g. Running an ad for your products for Mother’s Day? #HappyMothersDay

Why follow hashtags?

  • Following hashtags related to your business keeps you up-to-date with your competitors and trends in your industry, so you can adjust your marketing accordingly.