eBook: A step-by-step guide to social ad specs for small business.

 
Has social advertising slipped to the bottom of your to-do list?

As a small business owner, you may find it hard to get your head around social, even if you know it’s a smart idea. Different platforms, various ad formats, complicated rules and guidelines – there’s a lot to learn, and it can fall into the too-hard basket if you lack the time or have other things on your mind.

But it’s worth making the effort. More than half the world’s population uses some form of social media, making it an unrivalled opportunity to reach your target audience. For smaller businesses with limited ad budgets, it’s also a way to hone in on that audience and maximise the value of your spend.

Make social simple. 

In this guide, you’ll find the tips, pointers and ad specs you need for the ‘big 4’ platforms – Facebook, Instagram, LinkedIn and TikTok:

• Best practice guidelines for social advertising
• Audience insights and statistics for each platform
• Explanations of the different ad formats for each platform
• Recommended design, text and technical specs for the most common ad formats

The eBook will walk you through the basics to give you the confidence to tackle social ads. Before you know it, you’ll be creating your own simple, successful social campaigns.

And if you’re looking for more hands-on support, talk to the experts at Yellow Pages about setting up a social ads campaign for your business. Find out more here.

Ready to start your social journey? Download your FREE eBook today.