Your social media advertising glossary.

Lost in the jargon-heavy, acronym-filled world of social marketing? We can help.

Here’s our quick rundown of key terms you need to know:

Analytics: uses click-throughs, page-views or engagement to measure the performance of social content. Here’s a guide to the best free analytics tools to get you started

Algorithm: the set of rules a computer or program follows

CTR (click-through rate): how often a visitor clicks through from an ad to your site or landing page, divided by the total number of people who view the ad

Conversion rate: the percentage of browsers who respond to your ad

DM (direct message): a private message sent on a social platform

eBook: a long-form piece of content used to generate leads – like this one on social media advertising

Emoji: tiny cartoon images to show emotion

Engagement rate: how much customers have liked, shared or commented on a post

GIF (Graphics Interchange Format): a mini video clip used as a response or reaction online

Hashtag: a word or short phrase with a # to group posts on social channels

Impressions: the number of times users might have seen your ad

Native advertising: paid ads that look like non-paid content

News feed: the ‘home page’ where social media users see the most recent or relevant updates from friends, groups and brands they follow

Retargeting: a strategy to targets users who’ve already shown interest in your business or product by visiting your site or clicking on an ad

Story: series of videos or images with links, text, animated images and stickers, that disappears after 24 hours

Tag: these let you connect your posts to a person or business – they’ll be notified, and users can click through to their page or profile.

Thread: a series of comments on a post or on a website that make up a conversation. Clear as mud? Check out our Jargon Buster video for more insight.

UGC (user-generated content): blogs, posts, or videos created by social media users. Businesses can tap into this content by partnering with users or linking to relevant content. Take a look at our guide to user-generated content for examples.

Feeling more social savvy already? Download our free eBook: How to choose the right social media platform for your business to learn more.

Spice up your social media with Social Ads from Yellow Pages.

Product enquiry.

Your business.

Your contact details.

Validating phone number...
Please enter a valid phone number.
Validating email address...
Please enter a valid email.

Best time to contact you.


Privacy Collection Notice

Your personal information will be collected when you submit this online form. Your personal information will be used to process your request, in case we need to contact you about your request and to promote and market our services to you. For more information on how Thryv Australia will handle your personal information, please see our Privacy Policy. Your personal information may be disclosed outside of Australia as set out in our Privacy Policy.