Marketing Jargon Buster: Click-through.

What’s a ‘Click-through’?

A ‘click-through’ is the act of clicking on an online ad, online business listing or social media ad through to the advertiser’s website.

The higher your ‘click-through rate’ (CTR), the better your ad, listing or social media is performing. Click-through rates are used to measure the success of your online advertising and optimise your ads for improved performance.

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