Marketing Jargon Buster: Click through.

What’s a ‘click through’?

A ‘click through’ is the act of clicking on an online ad, online business listing or social media ad through to the advertiser’s website.

The higher your ‘click through rate’ (CTR), the better your ad, listing or social media is performing. Click through rates are used to measure the success of your online advertising and optimise your ads for improved performance.

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