Marketing Jargon Buster: Cost Per Click

What is ‘Cost Per Click’?

When you advertise with paid search, you often hear the term CPC. But what is it exactly?

Short for Cost Per Click, CPC refers to the price you pay for each click on your digital marketing ads. By clicking on your ads the customer is taken to the relevant page on your website or online listing, creating a valuable interaction for your business.

Cost Per Click varies greatly across different industries and depends on the competitiveness of the market you’re advertising in.

RELATED: Marketing Jargon Buster: PPC


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