Marketing Jargon Buster: Cookies

What are ‘cookies’?

Cookies are small pieces of information – like your username and password – that are used to identify your computer when you’re visiting another website. They provide another way for the website to recognise you and keep a track of what you’ve looked up in the past. So, when you return to the site in the future, it will look at your file to pull out the data again to personalise your experience.

In 2021, Google announced that it will no longer allow third-party cookies on its Chrome browser, joining both Apple Safari and Mozilla Firefox in the move. Google keep extending the date for removing cookies, however, and haven’t found an alternative solution for businesses as yet.

RELATED: No more third-party cookies: What this means for your online marketing.