Content ideas for every industry.

Older building filming a content piece for his blog

You’ve probably heard the saying ‘content is king’. Despite the cliché, this phrase exists for a good reason. Helpful, relevant content is essential if you want to grow your business. It’s used to fuel every part of your digital marketing strategy, from infographics and videos for social media to blog posts for SEO. In fact, 70% of marketers are actively investing in content marketing.

But without a content marketing agency to rely on, coming up with great content ideas can be challenging. If you’re itching to create great content but stuck for inspiration, here are some quick ideas to get the creative juices flowing.

Content ideas for tradies.

As a tradie, you’ve got the know-how to help customers when it comes to the hands-on stuff. When it comes to creating content, focus on sharing that wisdom to build trust with your customers and become their ‘go-to’ source for any issues.

Content ideas for plumbers.

Blog ideas

  • Plumbing 101: what are the different types of plumbing out there?
  • Taps won’t turn off? Here’s what to do.
  • How to unclog a sink or a blocked drain.
  • The causes for poor hot water pressure (and how to fix it).
  • X reasons to become a plumbing apprentice.
  • Do you need a commercial plumber for your office?
  • X of the most common plumbing mistakes made by homeowners.
  • Are drain cleaners effective?
  • DIY plumbing: X plumbing issues you can fix yourself.
  • X signs you should call a plumber.

Video ideas

  • How to fix common leaks or blockages.
  • X amazing plumbing tricks and hacks.
  • What’s in a plumber’s toolbox?
  • The daily life of a plumber.

Infographic ideas

  • X common reasons for a leaking or broken shower.
  • X tips to save water in your home.
  • Electric, gas or solar: which water heater is right for you?
  • X tools you should have in your house.
  • Different types of taps and tap fittings.

Content ideas for electricians.

Blog ideas

  • How often should I be changing my light bulbs?
  • X lighting trends for 2021.
  • Why you need an electrician to install your smart home systems.
  • What’s the difference between a light dimmer and a light switch?
  • Renovating your home? X electrical considerations you need to take into account.
  • Essential maintenance tips for your electrical appliances.
  • Loose outlet plug? Here’s what to do.
  • What causes a dead outlet and what can you do about it?
  • X most common electrical issues in your home.
  • Residential vs commercial electricians: the main similarities and differences.

Video ideas

  • X common electrical terms and principles you should know.
  • How does electrical wiring in your house work?
  • How to create amazing lighting effects in your home.
  • X amazing tips and hacks from an electrician.

Infographic ideas

  • X tips to lower your electricity bill.
  • How much do different electrical jobs cost on average?
  • X electrical tools you need in your home.
  • Which light fixture is right for you?

Content ideas for roofers.

Blog ideas

  • How fluctuating temperatures can impact your roof.
  • What’s the best roofing material?
  • X ways to keep your roof looking great year-round.
  • Dos and don’ts for every roof.
  • How to find the right roofing contractor.

Video ideas

  • Buying a home? Here’s what to look for in the roof.
  • DIY roof maintenance tips.
  • Snapshot of a roof repair.

Infographic ideas

  • X types of roofs and what they’re good for.
  • X tips to keep your roof in great shape.
  • Environmentally-friendly roofing options.
  • Roof cleaning checklist.

Content ideas for painters.

Blog ideas

  • How to choose paint colours for your home.
  • X unique painting ideas.
  • Which type of paint is best?
  • Why hiring a professional painter is worth the investment.
  • How often do you need to paint?

Video ideas

  • How to paint a retaining wall.
  • DIY tips to paint a room.
  • How to prep for painting.

Infographic ideas

  • X home decor trends for 2021.
  • Home renovation projects ranked from cheapest to most expensive.
  • The ultimate home renovation checklist.

Content ideas for mechanics.

Blog ideas

  • The X most common mechanical problems and their causes.
  • Tips for better car maintenance.
  • Car issues that can only be resolved by a mechanic.
  • How often should you visit the mechanic?
  • Car won’t start? Here are X possible reasons why.

Video ideas

  • How to fix a tyre.
  • X biggest mechanical fails and how to avoid them.
  • How to explain car problems to your mechanic.

Infographic ideas

  • X different types of tyres: which is right for you?
  • Understanding all the parts of your car.
  • The different types of cars out there.

Content ideas for builders.

Blog ideas

  • How to ensure your home renovation project is delivered on time.
  • Home renovation projects that require professional help.
  • How to choose the right builder.
  • Building a new home? Your step-by-step guide.
  • X affordable home renovation projects.

Video ideas

  • Home transformation: before and afters.
  • X DIY projects you can do around the house.
  • The most common home renovation mistakes (and how to avoid them).

Infographic ideas

  • X home decor trends for 2021.
  • Home renovation projects ranked from cheapest to most expensive.
  • The ultimate home renovation checklist.

Content ideas for hair and beauty.

The internet is filled with people looking for beauty inspiration, so this is a content goldmine! Create regular blog posts updating customers on seasonal beauty trends, as well as educational pieces on the different types of treatments out there.

Content ideas for hair salons.

Blog ideas

  • X of the hottest cuts for the new season.
  • How to keep your hair shiny and strong all-year round.
  • X things your hairdresser wants you to know.
  • Which cut is right for your hair type?
  • How to avoid damage from heat styling.
  • X ways to keep your colour looking fresh longer.

Videos

  • How to do a fishtail braid.
  • How to do beachy waves with a straightening iron.
  • X easy updos you can do in three minutes.
  • How to trim your fringe between appointments.
  • Hair hacks everyone should know.

Infographic ideas

  • Hair product types and when you need them.
  • Must-have hair-styling tools.
  • How to choose a haircut for your face shape.

Content ideas for beauty salons.

The internet is filled with people looking for beauty inspiration, so this is a content goldmine! Create regular blog posts updating customers on seasonal beauty trends, as well as educational pieces on the different types of treatments out there.

Blog topic ideas

  • X beauty trends for 2021.
  • How often should you get a facial?
  • Shellac, gel or acrylic: which one is right for you?
  • How to prevent dry skin in the winter.
  • What is micro-dermabrasion and when should you get it?
  • What to know before getting your first wax.
  • First spray tan? Here’s what you should know.
  • Facial or peel: what’s the difference?
  • What is a body wrap and should you get one?

Video ideas

  • Summer makeup tutorial.
  • Daily skincare routine of a beautician.
  • X tips for post-beauty treatment care.
  • Beauty secrets from the professionals.

Infographic ideas

  • X must-haves in your make-up kit.
  • Summer beauty must-haves.
  • X tips for your daily beauty routine.
  • X anti-aging tips.

Content ideas for financial institutions.

People are always looking for ways to make more money, retire earlier and reach their financial goals. If you’re working in finance, focus on giving customers practical advice on day-to-day money management, while also helping them improve their financial literacy.

Content ideas for accountants and financial advisers.

Blog ideas

  • How to prepare for tax time.
  • X reasons you need an accountant.
  • Understanding the basics of superannuation.
  • The X different types of savings accounts.
  • What can a financial adviser do for you?
  • X tips to help you retire earlier.
  • What is interest, and what types of interest are there?

Video ideas

  • Finance 101: X terms everyone should be familiar with.
  • Everything you need to know about finance in an hour.
  • X tips for managing your personal finances.
  • Money matters: X money saving hacks you need to know.

Infographic ideas

  • Which credit card is right for you?
  • What are the different types of insurance you can get?
  • X quotes about finance from Warren Buffet.
  • X steps to financial freedom.

Content ideas for mortgage brokers.

Blog ideas

  • X tips for first home buyers.
  • What does a mortgage broker actually do?
  • Applying for a home loan? Here’s what you need to know.
  • How to choose a home loan that’s right for you.
  • Common mortgage terms explained.

Video ideas

  • Home-buying 101: X things every first-timer should know.
  • X tips for finding a good mortgage broker.
  • X mortgage broker myths busted.

Infographic ideas

  • Checklist for your home loan application.
  • What are the different types of home loans you can get?
  • X questions to ask your mortgage broker.

 

Content ideas for health and fitness

As a nation, Aussies want to be healthy and ‘healthcare’ is one of the most Googled things out there. But with so many people diagnosing themselves online, there’s plenty of room to create valuable content and dispel any myths in the healthcare arena.

Content ideas for doctors.

Blog ideas

  • X healthcare tips your GP wants to know.
  • Your guide to vaccinations in Australia.
  • Tips for staying healthy this flu season.
  • How the Medicare Benefits Scheme works.

Video ideas

  • X tips to help you live longer.
  • The biggest health myths debunked.

Infographic ideas

  • Different costs of healthcare around the world.
  • How to wash your hands properly.
  • X most common medicines in the world today.

Content ideas for dentists.

Blog ideas

  • How often should you visit the dentist?
  • X tips to take care of your teeth.
  • What are the different types of fillings and which one should you get?
  • How to get your little one ready for a visit to the dentist.

Video ideas

  • Here’s how to brush your teeth correctly.
  • 5 steps to healthier teeth.

Infographic ideas

  • Different types of tooth decay and what they mean.
  • A visual guide to cosmetic dentistry
  • Your oral health checklist.

Content ideas for personal trainers.

Blog ideas

  • X tips to stay on track with your fitness goals.
  • How to make your weight loss stick long-term.
  • X proven benefits of regular exercise.
  • Do you need a personal trainer?
  • Bootcamp, group classes or personal training: which is best for you?

Video ideas

  • X no-equipment exercises you can do at home.
  • Easy three-minute stretching routine.
  • What to expect in your first PT session.

Infographic ideas

  • X easy exercises anyone can do.
  • Your daily motivation checklist.
  • Couch to 5k training plan.

Need help with content marketing? Find out how Yellow Pages can help you grow your business online.

Need help with a content strategy for your business? Get in touch with Yellow Pages.

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