Content – Why it’s a critical part of your digital marketing strategy.
You invest large amounts of time and money growing your business, but when it comes to your content marketing strategy are you as focused and committed as you should be?
Content is an essential part of a digital marketing strategy. It ensures potential customers – as well as existing ones – get to see the products and services they want, leading you to increased sales and profits.
Engaging and optimised content.
Planning and creating digital content that is engaging and optimised should be one of your priorities.
It’s a bit like when you start a business. You have to know who your audience is, what they want, and how you’ll sell your products to them.
Our content strategy deck acts as a template for your strategy. You can use it to develop and deliver content that is relevant to your customers.
Plan, create, deliver.
Three key principles to think about for a good content strategy are:
It’s that simple. Think about what your audience wants and create engaging content that you can deliver to them through your digital channels – whether an eDM, blog, website or social media. It’s all about the content.
Optimise the content.
Optimise the content for different channels. What you create for your blog isn’t going to be the same as for a webpage.
Think about the keywords. What are your potential customers searching for, and how can you tap into that.
Your existing customers don’t want to feel like you don’t know them. So make sure you deliver content that is relevant to them.
How will you distribute and deliver the content? Search engine results, eDMs or social media? Casting the line out to pull them in needs different types of content.
Combine this within your overall marketing strategy, and you’ll soon see the results.