SEO: the techniques used to get your website in the top organic (unpaid) search results.
With SEO typically taking between 3 to 6 months to kick in, now’s a great time to get your SEO strategy sorted for the New Year. Our handy guide takes you through the current rules to follow to ensure Google’s algorithm picks up your website in organic search results.
Note: You’ll need to have a top-line understanding of the back end of your website, so you know where to add things like metadata and page titles. Or, if you leave your content creation and publishing to someone else, run over this check list with them, to ensure they’re covering all bases.
So, there you have it!
There are loads of SEO blogs and SEO checkers out there with all sorts of advice and recommendations, but the truth is that Google simply wants your content to be easy to read by its algorithm and by humans.
If you can create content that’s fresh, valuable, and relevant to your audience, half the SEO battle is won right then and there. Instead of trying to stuff keywords in as many places as possible, think of them as a tool to find out what sort of things people are searching for, form ideas based on those searches, and help give your content context.
Above all, your content should be:
- Clear and easy to read
- Well-structured and broken up into digestible parts
- Insightful and relevant
If your content fulfills all the points above and you’re following our SEO checklist, you’ve pretty much nailed it. Well done! Or, if you need a hand with your SEO, Yellow’s team of experts are here to help – in fact 72% of our keywords have improved our customers’s site ranking within 3 months. Find out more here.