With the holiday season in full swing, any keyword implementation you’ve done to attract customers at this time of year should already be hard at work. Right now you should be planning your keyword strategy for the New Year and the next burst of holiday activity at Easter.
Aussies love a good holiday sale, and we’re not just talking about the silly season. There are holidays throughout the year that give business owners the chance to offer deals and discounts (and increase their revenue).
A few decades ago, all you had to do to take advantage of the holidays was put up a new window display, hang out a colourful sign, and take out an ad in the local paper.
But times have changed. Nowadays, with so many businesses operating online, you need to implement a seasonal SEO strategy to bring visitors to your virtual doorstep. One of the best ways to do this is through the power of keywords—and if that word feels like a lump of coal in your stocking, don’t worry.
We’re going to explain the basics of what keywords are and how to best use them during any holiday. We’ve also done the hard work of finding keywords you can use now to start boosting your visibility.
Keywords: What are they and why do they matter?
You’ve read articles and heard people talk about the importance of keywords, but what really are they?
To boil it down to the simplest terms, keywords are the words and phrases people use to search the web (usually on Google). Search engines like Google use these words to deliver the right search results to the searcher.
If you have a website, you want to make sure the text on your site matches the searches people are using when they’re looking for information regarding your business. This will increase the likelihood of your website showing up on Google.
Since so many people use Google to find information, showing up on the first page for the right results can make a big impact on the traffic (and the quality of traffic) on your website.
How to use keywords effectively.
Simply placing the keywords you want to target on your website at random won’t do you much good, and could in fact harm your online business.
Fortunately, there are a few simple rules you can follow when using these keywords to make sure they do what you want them to do:
- Stick to one focus keyword per page, and use similar/related keywords throughout the page.
- Don’t overstuff your copy with keywords—aim for one keyword every 200 – 300 words.
- Put keywords in page titles and subheaders for extra visibility.
- Don’t force keywords that sound awkward—you don’t want to sacrifice quality just to get in one extra keyword.
For example, take a look at how Women’s Day has used the keywords ‘Mothers Day Gifts’ in this article. They’ve included the keyword in the headline, as well as in the text below the images. They’ve also used the keywords ‘DIY Mother’s Day gift’, further expanding their reach.
RedBalloon.com.au is another good place to look for examples of keyword-optimised content. They have segmented their landing pages for each holiday, including important keywords in the text (alongside bespoke and eye-catching imagery). Note that under the main image they have buttons featuring more specific keywords leading to more segmented landing pages—a great strategy for capturing a number of keywords around the same topic.
Finally, remember that SEO is a long-term strategy. It takes time for content and keywords you create to begin ranking. This means that implementing these keywords today won’t mean you’ll be on the first page of Google tomorrow, but the sooner you work them into your copy, the better the chance you’ll have of rising up the search engine ranks.
Top holiday-related search terms in Australia.
To help get you started, we took a look at some of the best holiday-related keywords in Australia. All of these keywords have significant monthly search volume (meaning plenty of people are searching for them at the relevant time of year).
Our recommendation is to work these keywords into your site, either on a landing page dedicated to your holiday promotions, through a blog post, or on social media posts you make throughout the next six months.
|Keyword||Monthly Search Volume|
|Chinese New Year||49.5k|
|Last Minute Deals||14.8k|
|Mothers Day Gifts||9.9k|
|Valentines Day Gifts for Him||5.4k|
|Easter Sunday Public Holiday||1.6k|
|Last Minute Holiday Deals||1.1k|
|Australia Day Sales||480|
|Easter Shopping Hours||200|
Need an SEO strategy that will outlast the silly season? Our Yellow SEO service may be just what you’re looking for.