It’s no secret that many Australian businesses slow down the closer we get to the end of the year. With the holidays just around the corner, you can expect fewer emails in your inbox and more free time on your hands.
A smart marketer won’t let that free time go to waste. You can use this slow-down period to make sure all of the loose ends from last year’s marketing activity are wrapped up neatly, and get ahead of the game by laying out the groundwork for 2020.
RELATED: Check out our handy infographic on ‘4 steps for your end-of-year marketing’.
In the following, we’ve come up with 4 tips to save time and reduce stress when you’re back at the office in January.
#1. Start with a look back.
The best way to get started with your seasonal marketing is to spend some time looking back over the past year. If you have a formal marketing strategy or calendar, pull it out and gather your team around to discuss all of the activities that have been happening over the year.
During this meeting, focus on two things:
- What was successful and what wasn’t successful.
- Are there any small or minor tasks that still need to be wrapped up?
The responses you come up with will set the framework for your strategy for the new year, while ensuring you know what’s left to be done.
#2. Make a list, check it twice.
Now that you’ve got a list of marketing tasks that may still need to be taken care of, start checking and double checking to make sure they get done. A few things to look over include:
- Are all of your ad campaigns set to run for the right length/spend?
- Do you have social media posts set up for the Christmas marketing period?
- Are all of your blog posts ready to roll out as scheduled?
- Are all of your website plugins updated and backed up?
- Do any of your web pages mention the current year, and therefore need to be updated?
Checking through all of these little tasks now will mean you can rest and relax (or party to your heart’s content) over the holiday break.
#3. Push forward on your upcoming marketing strategy.
It’s pretty common for businesses to wait until the new year before they start revamping their marketing strategy. However, it usually takes a few weeks, if not longer, to fully plan a marketing strategy, which means you could miss out on the crucial early days of the year if you wait too long.
Now’s the time to start thinking about how you will tackle your marketing goals for the coming year. You can start by:
- Determining what budget you will be working with (at least an approximation).
- Identifying where your goals are (Pro Tip: Use the list you made in step 1!).
- Consider any long-term campaigns you’ll need to focus on.
- Decide on themes and focal points for the first quarter you’re back.
#4. Build a cushion for the New Year.
Even if you feel confident that you have a good strategy ready for next year, it’s still a good idea to take some action now so you’ll have some time to get the ball rolling in January. For example, you may want to write a few blogs or posts now so that you can schedule them to go live during the first few weeks of the new year.
Similarly, you can schedule ad campaigns or social media posts in advance using tools like Hootsuite or Buffer, so you won’t have to worry about accidentally going radio silent right when your customers are back and ready to engage.
Taking advantage of slower summer days means you can ease into your new year’s marketing without a big rush once things start to ramp up. And, putting in a bit of extra work now, means you’ll be thanking yourself in the new year!