Finding that social media is taking up too much of your time? No matter how powerful social can be, you probably don’t have hours to fiddle with aspect ratios or to craft perfect hashtags.
The good news is that you can make social speedier and simpler while still getting the results you need.
Here’s a look at our top five social media hacks – we wouldn’t do social without them:
1. Automate, automate, automate.
When you’re a small business, keeping up a regular social posting schedule can eat into your work day.
Automation is the answer – and it’s simpler than ever. The big social platforms have built-in automation tools that let you create content ahead of time and post on a set schedule. To get even smarter, use a third-party automation tool to set, schedule and manage posting across all your platforms.
2. Make it snappy.
As attention spans shrink, social users are increasingly keen on short content snips. Video has also seen a sharp increase in attention – it’s responsible for 82% of global internet traffic.
This means that short-form video is a shortcut to engagement. With 60% of internet users reporting that online video has helped them make a purchase decision, it’s worth stepping out of your social comfort zone.
3. Learn, tweak, grow.
Analytics should be a key part of your social media strategy. The more you know about the performance of different social platforms, types of content and individual posts, the simpler it is to focus your energy where it counts. For example, if you see little engagement through Instagram, it could be worth stepping back. On the other hand, if video posts top your engagement list, you can put more energy into that area.
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4. Consistency counts.
You can post different content on different channels, but keep your brand consistent. This means using the same profile picture, brand elements and tone of voice on every channel. That way, customers get a seamless experience wherever they see your brand.
5. Make communication a must-do.
Talking to your customers through social channels shows you’re engaged and interested, and makes your audience feel heard. Generally, you’ll want to spend roughly an hour a day checking messages and replying to customers. Take communication even further by creating a Facebook Group for customers, use Instagram Live to spark discussions or chime in on comment threads.
Want to up your social media game? Our Social Checkup tool is a quick way to see how you’re doing and what needs to change. Take the Social Checkup today.