After all, according to our Social Media Report, the majority of Australians (79%) state that they check their social media every single day. As such, there are few other mediums where businesses can connect directly with customers in such vast numbers.
But for small business owners, the gap between being a standard social media user and promoting their business via social media channels can feel insurmountable. However, with simple data about which platforms attract the most users and what each platform offers for businesses, making that decision can feel that much easier.
In this eBook, we discuss the major social media platforms available for business owners today and what each one can offer from a branding and conversion perspective. You’ll learn what percentage of Australians use each platform, where and why Australians are spending their time online and what potential drawbacks you can expect from the different platforms.
We also offer suggestions for how to best manage your chosen social media platform/s with both in-built and third-party social media marketing tools. We also discuss how all the work you put in to your social media and its resulting engagement can turn your followers into customers and conversions.
Download our FREE eBook – ‘How to choose the right social media platform and for your business’ – to take the first step in getting your social media presence off the ground and enjoying the benefits it offers for small businesses in Australia.
Check out Thryv – the CRM software that makes it easy for small businesses to manage their social media.