Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can help to increase a brand’s website traffic, brand awareness and conversions.
Ultimately, it has been estimated that for every $1 businesses spend on SEM, they will see $2 in return on average. Those kinds of returns can be challenging for small businesses in particular, making SEM a highly valuable digital marketing tool.
SEM involves using paid advertising to get your website shown in search results. When a potential customer uses a search engine to find a product or service, SEM enables your business to appear as a top result.
The good news is that business owners don’t need a degree in marketing to create an SEM campaign, or to improve their existing one.
In this eBook, you’ll learn how SEM works and how it can benefit your small business. We then provide you with all the tips and tricks to setting up your campaign to ensure you get the best return on your investment.
This includes beginning with your goals, keywords and target audience. Without having a good understanding and plan for these three areas, your search engine marketing efforts will be limited. We explain why in the eBook.
We also cover:
- Why you might consider localising your SEM efforts
- Why you should focus on long-tail keywords
- The benefits of A/B testing in search engine marketing
- Why you should bid on your competition
- How to improve your SEM investment by protecting yourself from click fraud
Overall, this eBook will give you a solid foundation in understanding what SEM is and how it can improve your business. You’ll also learn a number of actions you can take as a small business to ensure your investment is working for you.
Download the ‘Small business guide to investing in good SEM’ to get started.
