Marketing Jargon Buster: SEM.

What is ‘SEM’?

SEM, or Search Engine Marketing, refers to a set of digital marketing tools, techniques and strategies used to boost your business’s online presence, driving leads, sales and brand awareness.

The most common form of SEM involves you paying to own the keywords that customers use when searching online for a business like yours. By owning these keywords, your business will appear at the top of the search engine results page (SERP) when those keywords are used in a search.