Building a successful email marketing strategy is a learned skill, and one that takes time to perfect. Here are some examples of businesses that have nailed the email marketing game with a well thought-out marketing plan and great eDM design.
Rip Curl.
Rip Curl plays on people’s need to be part of something bigger with an email headline that jumps off the page: Join the Revolution. Although the campaign is intended to sell a watch, the marketing message is about choosing a lifestyle choice rather than just a product.
Why it works:
- Markets a lifestyle, not just a product
- Creates a sense of urgency
Urban Outfitters.
Youth-focused US retail brand Urban Outfitters squarely targets its main demographic with an email campaign that’s designed to look like a text message and uses playful language.
Why it works:
- Nails the target demographic
- Unique approach
Expedia.
Expedia sends out personalised emails with region-specific deals based on subscribers’ past purchasing and browsing behaviours. Each email contains strong calls to action to drive conversions.
Why it works:
- Emails are personalised
- Calls to action are clear
LOFT.
US brand LOFT’s sales marketing campaign includes a great eDM design to encourage curiosity and engagement by only revealing part of the discount details.
Why it works:
- Incentivises engagement
- Piques recipients’ curiosity
Warby Parker.
Disruptive eyewear brand Warby Parker has devised a savvy approach to reminding customers when their glasses prescriptions are due for renewal (which means they’ll need a new pair of glasses as well).
Why it works:
- Smart use of personalised email marketing
- Contains useful information e.g. where to get a new glasses prescription
Postmates.
Food delivery service Postmates sends periodic emails with the aim of activating or re-activating subscribers. Instead of spending time on complex designs, the company keeps it simple with a clean layout and effective, witty copy.
Why it works:
- Great use of humour
- Clean, simple layout
Canva.
Graphic design tool website Canva drives engagement via email by presenting four options for the first step of a new project. The minimalist design makes for easy comprehension and helps keep the reader focused.
Why it works:
- Effective use of minimalistic design
- Clear paths to action i.e. Card, Social Media, Poster, and Presentation
Yellow Pages.
Of course we couldn’t leave out Yellow Pages’ email marketing campaigns, and it’s not just because we’re a little biased! Over the past few months, our design team has focused on creating a distinct look and feel for our emails. The result is an email style that’s creative while also being able to deliver important information succinctly and easily.
Why it works:
- Content boxes and clear calls to action allow for simple navigation and easy conversion
- Look and feel is consistent across all eDMs, delivering a distinctly Yellow Pages experience
Hopefully these great examples of promotional email examples will help generate some great ideas for your own email marketing campaigns. Get creative, think outside the box. Or if you’re new to the world of email marketing, check out our eBook on Customer Relationship Management.
