SEO (search engine optimisation) is the technique used to push your business up in Google’s top unpaid search results. And while it’s great if you’re already using SEO – does this include local SEO? If not, here’s why it’s definitely worth getting onto.
What is local SEO?
Not many companies have the luxury of being able to call all geographic areas their target market. Whether you’re a painter or a furniture store owner, you’ve got your very own local audience in the nearby areas, and local SEO is the way to target them specifically.
For example, if someone searches ‘plumbers near me’ (this type of search is happening a lot more now thanks to voice search), you want your plumbing business to come up.
To make this happen, you’ll need to list your address on every site possible from Google to Yellow Online, and add plenty of local content and keywords that talk about the area.
Local SEO stats that are hard to ignore.
Just in case you need a little prodding, here are some incredible local SEO statistics that highlight how valuable it is.
- 54 per cent of people search for a local product or service at least once per month (Bright Local).
- 76 per cent of people who conducted a local search on their smartphone visited a store that very same day, and more than a quarter of those make a purchase (Google data). How’s that for instant results.
- Almost everyone runs local searches, with 97 per cent of consumers searching local in 2017, and 12 per of people looking every single day (Bright Local).
- As much as 46 per cent of all searches made on Google are local (Hubspot).
- Almost a third (30 per cent) of mobile searches are related to a location (Google).
- As expected, three-quarters of people never make it past the first page of search engines, so knowing how to do SEO well for local results and getting your business on page one is still as vital as ever.
- Half of local searches are to find a business’ details, so make sure your contact information, open hours, and physical address are all easy to find and clear on your website.
- Over 80 per cent of consumers will research online before making a large purchasing decision (Business2Community).
- Restaurants and shops are two of the largest groups that people search for locally, but other areas include services, health and fitness, entertainment, travel, and financial products (Search Engine Land).
Despite all that, 56 per cent of stores haven’t listed their business on Google (Brandmuscle), and there are plenty still who aren’t listed on Yellow. With a free Yellow Online listing just a click away, it’s super easy to tick this one off the list.
Need a hand?
If you’re not sure where to start, Yellow can help. We have a range of SEO packages tailored to suit small business with prices starting from $250 a month and regular strategy consultations to ensure we’re delivering results. To find out more visit our product page or click for a call back from one of our SEO experts.