What is a ‘landing page’?
- It’s a page on your website where a visitor lands when they click through from your online ads.
The most effective landing pages are optimised for conversion, including:
- A good user experience (UX)
- Consistent branding across your ads and landing pages
- Clear, concise content describing your goods or services
- And a powerful call-to-action (CTA) to drive leads.
RELATED: 5 easy ways to improve your Google Ads (SEM) Quality Score.
