Marketing Jargon Buster: Landing Page

A ‘landing page’ – what is it?

  • It’s a page on your website where a visitor lands when they click through from your online ads.

The most effective landing pages are optimised for conversion, including:

  • A good user experience (UX)
  • Consistent branding across your ads and landing pages
  • Clear, concise content describing your goods or services
  • And a powerful call-to-action (CTA) to drive leads.