A ‘landing page’ – what is it?
- It’s a page on your website where a visitor lands when they click through from your online ads.
The most effective landing pages are optimised for conversion, including:
- A good user experience (UX)
- Consistent branding across your ads and landing pages
- Clear, concise content describing your goods or services
- And a powerful call-to-action (CTA) to drive leads.