Marketing Jargon Buster: Reputation Management

What is ‘Reputation Management’?

Reputation management is the art of managing your online reputation so it reflects positively on your business.

Most businesses will receive a negative review at some stage, whether it’s on social media, Google Reviews or elsewhere. How you deal with a negative review has a direct impact on how customers perceive your business.

Research shows that a negative review does far less damage when a business responds in a timely and considerate fashion to the complaint. Actively monitoring your customer reviews on social media, Google and other websites, and responding professionally to anything negative or positive, is the best way to manage your online reputation.

RELATED: 6 ways to maximise positive reviews of your business.

RELATED: What to do if you get a fake business review.