Marketing Jargon Buster: Presence management

What is ‘presence management’?

‘Presence management’ is the process of presenting your business and brand online, and drawing traffic to your website, through managing your online presence.

This includes:

  • Online reviews
  • Web design and development
  • Blogging
  • Search Engine Optimisation (SEO)
  • Pay-per-Cclick (PPC) marketing
  • Reputation management
  • Directory listings
  • Social media
  • Link sharing

Ensuring that all these elements of your online presence are a consistent and an accurate representation of your brand improves your performance in search engine results pages (SERPs), helping to grow your business.

RELATED: Why local SEO is worth the time and investment.

RELATED: Does getting on the first page of Google really matter?

For a fresh start with your digital marketing, get in touch with Yellow Pages.

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