If you’ve ever advertised (or even posted) on social media, you’ll probably know that formats and image sizes change all the time. A post or ad that looked great just a couple of weeks ago might now be incorrectly sized or, worse still, completely obsolete.
There’s a lot to get right when it comes to creating social media content. But if you’re busy running your business and not deep in the waters of social media advertising every day, it can be tricky to keep up with what’s new.
That said, ensuring your content is properly formatted is essential to getting the most out of your ad spend. More than half (52%) of all online brand discovery happens in public social feeds, but weak ads create a negative emotional response in less than a second. In other words, first impressions are everything.
Whether you’re advertising on Facebook, Instagram, Twitter, LinkedIn, YouTube or a combination of social media platforms, keep these best practice tips in mind:
- Use high-quality imagery and videos: pixelated or poorly-lit visual content can have a negative impact on your brand.
- Use ad types that work for your business: not every ad format will work for every business. Think about the types of content your target customers want to see, and test and learn as you go along.
- Make sure your content is optimised for all devices: test your ads on various screen sizes, such as a desktop and mobile.
So what’s the latest on social media ad sizes? Click on the infographic below to download our handy cheat sheet to get the specs for Facebook, Instagram, Twitter, LinkedIn and YouTube.