Christmas decorations are in stores already and you know it won’t be long before the countdown is on in earnest.
For businesses that ship products to customers, that means it’s crunchtime for getting those products in the mail and in customers’ hands – and often, under their trees – by the 25th.
Of course, postage for businesses may be a little more disrupted and a lot more chaotic than usual this year, so you’ll need to keep that in mind when planning for the silly season. December 2020 was Australia Post’s busiest month ever with more than 52 million parcels delivered, a figure up 20% on the year prior.
So if you’re looking at making an on-time delivery by Christmas, here’s everything you need to know about shipping in Australia and around the world.
Postage dates for delivery for Christmas.
Sending overseas? Australia Post has locked in dates for international destinations. Keep in mind, the earlier the better, just in case of disruption to the supply chain. If you’re looking for dates for specific countries, be sure to check Australia Post’s country-by-country breakdown of Christmas delivery dates here.
- New Zealand: Friday 3 December 2021
- USA and Canada: Tuesday 30 November 2021
- UK and major European destinations: Friday 26 November 2021
- Most of Asia: Tuesday 30 November 2021
These dates are for standard parcels, so you may be able to send packages after these dates if you or the customer are willing to cover Express post or Courier shipping.
Posting domestically? If your customers are based here in Australia, you have a little more time up your sleeve to get those parcels in the post.
Australia Post is yet to finalise their shipping dates for 2021, but it’s safe to say that the first week of December is a good goal to aim for at this stage.
All of these dates are relevant if you are posting from a metro area. If you are posting from a rural address, be sure to post your items a few days prior to the final cut-off to allow for extra time.
The effects of Covid-19 on mailing for Christmas.
Some businesses that ship high-value items or sensitive information will usually opt for signature deliveries only. If that includes you, be sure to double check if the country you are shipping to is currently accepting signature parcels, as some areas have paused signature deliveries due to government restrictions. These areas include France, Singapore, and the United Kingdom.
Other countries may face additional delays due to the pandemic. In these cases, either get those parcels away well before the recommended dates, or check with your local post shop about specific times. Australia Post has indicated that countries such as Denmark, Germany, and the UK are amongst those affected.
You can view the full list of countries and potential issues due to the pandemic on the Australia Post website.
How to make your delivery extra special when mailing for Christmas.
We might be a little short on time this year, but we’re also all in need of a little something extra special as well.
Here are a few ways to make your deliveries a little bit magical for those on the receiving end:
- Include a hand-written note wishing them a merry Christmas
- Add a small gift, such as cute koala keychain for international customers
- Offer free Christmas wrapping for time-poor customers
- Include a discount voucher for their next purchase
Securing more orders for Christmas.
We can’t help with the postage itself, but Yellow can help you secure more orders this season with better online advertising and digital marketing. View our full suite of services to see how we can help your customers find you online, or drop us a line to receive a call back from one of our experts.