Investing in strong imagery and cut through video content, Dreamland pushes this out across Digital Display advertising and Facebook sponsored ads, as well as on their own Facebook page.
Responding to the unique ways customers interact on Facebook, Dreamland recently promoted a giveaway on their Facebook page – which is exactly what customers are looking for on social platforms. While it might seem like a challenge for a bedding company to create a social giveaway – free beds aren’t very cost effective – Dreamland came up with a free sheet set promotion via certain purchases during May. Check out their page here.
Dreamland also invest heavily in search engine marketing (SEM), ensuring customers can find them easily in online searches. Appreciating the flexibility SEM delivers, Maureen – Dreamland’s marketing manager – isn’t afraid to test different approaches. Most recently Dreamland has used SEM to tap into local search, pinpointing suburb names for a number of their franchises.
And finally, Dreamland work hard to be more than a store that sells beds, positioning themselves as specialists in the bedding industry with a focus on customer service, range of products and expert knowledge.