Marketing Jargon Buster: Thread.

What is a ‘thread’?

  • On social media platforms – such as Facebook, Twitter, Instagram etc. – thread is the term used to describe a chain of comments or replies on a single post.
  • In text messaging, emailing and other kinds of private online messaging – such as Messenger or Instagram Direct Messaging – a thread refers to an ongoing conversation or discussion around a particular topic or topics.

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