Marketing Jargon Buster: Evergreen content.

What’ is ‘Evergreen content’?

Evergreen content is content on your website that stays ‘fresh’ and relevant for a long time, sometimes indefinitely.

Evergreen content can be a blog post, news article, video or case study that is not date specific or seasonal, but rather continues to be useful and informative to your audience long past its publication date.

For evergreen content to perform well, it needs to be well-written, informative and optimised for search engines with relevant keywords and key phrases. Success with this type of content can mean steadily increasing traffic to your website over time.

RELATED: How to identify and refresh under-performing content.

RELATED: The fundamentals of content: 3 things to get right.

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