As a result of the COVID-19 lockdown, many Australian SMBs are doing it tough, either having to shut their doors or radically change the way they’ve been doing business.
The lockdown has shifted a lot of attention to the digital space, with many people both working from home and purchasing things they need online. Businesses have also moved onto social media to offer delivery or online sales and to keep in touch with their customers.
As such, this is a good opportunity to spend some time checking on the the health of your digital marketing, ensuring your brand and business stay top-of-mind until you can get back to work.
To get you started, our latest eBook has a heap of tips on staying connected with customers and keep your digital marketing ticking over through COVID-19, including:
- Website hygiene. Maintaining up-to-date information about your business for your customers is vital right now. We give some tips on what you should include.
- Staying connected on social. Understandably, Australians are spending a lot of time on social media at the moment, so it’s an ideal time to build up your following, stay in touch with current customers, or set up an account if you don’t have one. We’ve got some ideas on what kind of content to share.
- Email campaigns. An email marketing campaign is a great way to directly connect with those who have supported your business in better times. Check out the suggestions we’ve made on what email campaigns you could run.
We know this is a challenging time for Aussie SMBs, and Yellow’s here to help. Download your free eBook below for more info on how to keep your digital marketing healthy during COVID-19.