A family owned business in South East Queensland, specialising in custom designed patios, decks and carports, Lifestyle Patios have been showcasing their variety of designs in their Social Ads campaigns since 2004.
Ahead of the pack, Lifestyle Patios started working with Social Ads 16 years ago and have seen results ever since! “It’s worked consistently well the entire time,” says Lee Sims, office manager.
“It’s approximately 25% of our lead generation so it plays a very important role.”
Tried and tested.
The business’s most successful social ads campaign is direct selling through advertised specials, which is measured via customers clicking on the ad link and then filling out an online form.
And in terms of format, Lifestyle Patios has found over their 16 years on social that single image posts deliver the best lead results for the business.
When quizzed about some ‘hot’ social topics, Lee says the business would be open to using influencers if they’re the right fit and work to generate leads.
And when it comes to feedback, Lee says the business has never had negative comment in the 16 years they’ve been on social, but would definitely offer a reply and solution if they did.
Works while Lifestyle Patios is working.
Like most small business owners and managers, Lee’s work involves wearing many hats. Yellow Pages’ social expertise allows Lee and her team to focus on what they do best – running the business, while Yellow Pages takes care of connecting them with more customers.
“We don’t have time to run the social media aspect of the business so Yellow Pages frees us up to work on our core business. We leave the plans to you guys as the experts.”