Business Hub

Understanding what UX design is and implementing effective UX best practices is more crucial than ever. A good user experience not only improves customer satisfaction but also boosts your search engine rankings. In this guide, we explore six essential design...

17/03/25

Do you feel the need for speed? You should—because site speed directly impacts SEO, conversions and user experience. A jump in page load time from one second to three seconds increases bounce rates by 32%. At five seconds, the chance...

17/03/25

As we set our sights on the landscape of 2025, it’s evident that the social media sphere remains as dynamic as ever, shaping the way we connect and do business in the digital age. This article will work through the...

28/01/25

With 20.8 million social media users in Australia, equating to 78.3% of the total population, social media is one of the most powerful ways for your small business to reach and engage with customers in the digital age. However, social...

21/05/24

Search engine marketing offers small businesses a way to get their website in front of audiences immediately. When done well, SEM can help to increase a brand’s website traffic, brand awareness and conversions. Ultimately, it has been estimated that for...

19/08/24

When people search using Google or another search engine, they usually focus on the first page of results. In fact, that’s a bit of an understatement. Research shows a tiny 0.63% of users click through to the second page. Clearly,...

16/08/24

Digital ads, including banner ads, social media ads, and google display ads, are crucial tools for businesses of all sizes. These ads offer small businesses a way to reach a brand new audience. Digital ads aren't just for large enterprises...

09/07/24

Digital display ads are the ones you see everywhere online – popping up alongside news articles, above the sports scores, even in your social media feed. With visuals, video, and interactive elements, display ads can effectively boost your brand, reach...

05/07/24

In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be a challenge to figure out...

10/04/25

The inbox is a crowded place these days. Between work messages, catch-ups with friends and family and countless promotional emails, it’s tricky to get your brand’s message to stand out. When you’re marketing to your customers, email is one of...

12/12/24

In any business, lead generation is key to driving sales and sustaining a profitable business. Despite this, 61% of marketers say generating leads is their top challenge. For small business owners especially, it can be a challenge to figure out...

10/04/25

What's a 'Click-through'? A 'click-through' is the act of clicking on an online ad, online business listing or social media ad through to the advertiser's website. The higher your 'click-through rate' (CTR), the better your ad, listing or social media...

30/06/23

In an ultra-convenient, hyper-competitive world, customers have more choice than ever. They can find similar products or services at the click of a button — often for a lower price or faster turnaround. So what makes them come back to...

28/04/25

In 2025, having a customer relationship management (CRM) system is the norm — but making it work for your business? That’s where the real value lies. Uploading your contacts, leads and past customers into a CRM is just the beginning...

28/04/25

Customer relationship management – usually referred to simply as CRM – is a key factor in any business, as it encompasses the system you use to handle all your interactions with existing and potential future clients and customers. CRM tools...

14/04/25

What is 'Reputation Management'? Reputation management is the art of managing your online reputation so it reflects positively on your business. Most businesses will receive a negative review at some stage, whether it's on social media, Google Reviews or elsewhere....

14/04/25

As part of our ongoing partnership with R U OK? and in recognition of R U OK? Day on 14 September 2023, we've produced a mental health handbook for small business owners. While mental wellbeing is an essential topic for...

18/08/23

As part of our ongoing partnership with R U OK? and in recognition of R U OK? Day on 8 September 2022, we've produced a mental health handbook for small business owners. While mental wellbeing is an essential topic for...

11/08/22