SEO
SEO
Explore more small business marketing guides and tips
What is SEO?
Search engine optimisation (SEO) is the cornerstone of online visibility, helping businesses rank higher in search engine results and attract more customers. Whether you’re just starting your SEO journey or refining your strategy, our guides, tips and expert advice will equip you with the tools to succeed. From keyword research to on-page optimisation and link-building strategies, this Hub is your go-to resource for improving your online presence and driving measurable results.
Latest
What to do if you get a fake online review of your business
You love the positive reviews. And you know how to deal with the negatives calmly and politely. But what do you do if you think someone has written a false review to smear your business...
03/06/25
eBook: The complete guide to online review sites.
Reviews are like gold for small business owners – they help convince potential customers, they’re a valuable source of marketing insight and they can help your SEO rankings. Research shows that 98% of Australian consumers...
28/05/25
Review response examples: Cut and paste templates to make reviews easy.
Managing online reviews can be time-consuming, but responding the right way could mean the difference between a satisfied customer and one who never comes back. Need to keep up with reviews without eating into that precious...
28/05/25
How to get and respond to online reviews for your small business.
Today, online reviews are the lifeblood of small and medium-sized businesses. Whether you run a café, a beauty salon, a plumbing service or a boutique store, your online reputation can make or break a customer's...
26/05/25
Content
7 ways to create a successful blog for your business.
A successful blog does more than add content—it builds trust, drives traffic, and converts readers into customers. This guide lays out 7 actionable tips for creating a blog that delivers real value, from strategic planning to quality content and audience...
28/02/25
What is content marketing and why you need it for your business.
Content marketing is a key component of any digital marketing strategy. Done right, it’s an effective way to build brand awareness, establish credibility, engage potential customers and increase sales. Although content marketing isn’t a new concept, it still proves to be...
11/09/24
Keywords
SEO keywords to boost your website over the holidays.
With the holiday season just around the corner, it’s time to plan your seasonal keywords for Christmas, New Year and even the next burst of holiday activity at Easter. Aussies love a good holiday sale, and we’re not just talking about...
14/11/22
Christmas keywords: Could these top ones work for your business?
Is all you want for Christmas some juicy hits for your website? Featuring the most searched Christmas keywords in your online marketing plan can help your pages rank above others in the fight for that valuable festive season spend. If...
20/10/21
Link Building
Link-building and outreach email templates.
If backlinks weighed anything, they’d be worth their weight in gold. Backlinks are currently extremely popular amongst search engine optimisation (SEO) experts and strategists for online marketing, thanks to their value in improving a website’s ranking in search engines and their...
19/10/20
What is backlinking and why does your site need it?
By now, you’ve probably heard about search engine optimisation (SEO) and how important it is to help your business get discovered online. And while there are plenty of elements involved in effective SEO, such as on-site optimisation and content marketing,...
11/03/20
Local SEO
eBook: The complete guide to online review sites.
Reviews are like gold for small business owners – they help convince potential customers, they’re a valuable source of marketing insight and they can help your SEO rankings. Research shows that 98% of Australian consumers check reviews before they buy...
28/05/25
Review response examples: Cut and paste templates to make reviews easy.
Managing online reviews can be time-consuming, but responding the right way could mean the difference between a satisfied customer and one who never comes back. Need to keep up with reviews without eating into that precious work time? Cut and paste...
28/05/25
Technical
5 reasons you should seek professional help for your website.
These days, it’s easier than ever to create your own website and start an online business. To get your business online, you just head on over to one of the many website hosting platforms, sign up and away you go. While it’s...
01/07/21
Yellow Pages Team Tips – User Experience.
https://www.youtube.com/embed/mlF7cTQ8bqU Your website's user experience (UX) can make the difference between a sale or a bounce. Find out how to maximise your site's customer appeal with simple tips from Pei Hou.
11/06/19
Websites
6 UX best practices every business owner should use.
Understanding what UX design is and implementing effective UX best practices is more crucial than ever. A good user experience not only improves customer satisfaction but also boosts your search engine rankings. In this guide, we explore six essential design practices...
17/03/25
How to increase website speed with these 7 tips.
Do you feel the need for speed? You should—because site speed directly impacts SEO, conversions and user experience. A jump in page load time from one second to three seconds increases bounce rates by 32%. At five seconds, the chance of...
17/03/25
FAQs
What is SEO and why is it important for my business?
Search engine optimisation (SEO) is the process of optimising your website to improve its visibility on search engines like Google. It helps drive organic traffic, build credibility and attract potential customers to your business.
How long does it take to see results from SEO?
SEO is a long-term strategy and it typically takes three to six months to start seeing measurable results.This timeline can vary, however, depending on factors like competition, your industry and the quality of your SEO efforts.
What are the key components of SEO?
The key components of SEO include keyword research, on-page optimisation, quality content creation, technical SEO and link building. Put together, these elements ensure your website is user-friendly and ranks well on search engines.
Can I do SEO myself or should I hire a professional?
While you can manage some SEO tasks yourself, such as basic on-page optimisation and content updates, hiring an SEO professional can provide advanced insights, technical expertise and long-term results tailored to your business goals.
How does SEO differ from paid search?
SEO focuses on improving organic (unpaid) rankings on search engines, while paid search involves running ads to appear in search engine results. Both are valuable strategies, but SEO provides sustainable, long-term results.
What SEO trends should I look for in 2025?
In 2025, SEO will continue to evolve with several key trends shaping the digital landscape. This will include AI integration, E-A-T optimisation and topic clustering, user experience (UX), video content optimisation and local SEO targeting.
Learn more about what to expect in SEO in 2025 here.
