Explore more small business marketing guides and tips
Search engine optimisation (SEO) is the cornerstone of online visibility, helping businesses rank higher in search engine results and attract more customers. Whether you’re just starting your SEO journey or refining your strategy, our guides, tips and expert advice will equip you with the tools to succeed. From keyword research to on-page optimisation and link-building strategies, this Hub is your go-to resource for improving your online presence and driving measurable results.
Website trends: how design and functionality have evolved over the last 5 years.
The digital landscape has undergone a dramatic transformation over the past few years. Once dominated by static, desktop-first websites, today’s online experiences are defined by fluidity, interactivity and multi-device engagement. Not only do website trends continue...
15/03/25
eBook: How to build an authoritative and trustworthy online presence.
Most small business owners know that having an online presence is essential for attracting new customers. In fact, as of February 2025, there were 5.56 billion internet users worldwide (more than half the population) and...
15/03/25
8 signs your small business website needs a responsive redesign.
Your website is often the first impression potential customers have of your business. For many small businesses, a modern responsive web design isn’t just about looking good—it’s a powerful marketing tool. A complete website overhaul,...
15/03/25
Mastering your online presence: How your website shapes your digital success.
Why your website is the heart of your online presence. Many businesses invest in marketing but neglect the one platform they fully control—their website. Without regular updates, even the best marketing efforts can fall flat. Why is...
14/03/25
What is content marketing and why you need it for your business.
Content marketing is a key component of any digital marketing strategy. Done right, it’s an effective way to build brand awareness, establish credibility, engage potential customers and increase sales. Although content marketing isn’t a new concept, it still proves to be...
11/09/24
Content marketing strategy [TEMPLATE].
Content marketing is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of some online tools, it’s something that a small business owner can set up and implement relatively easily. https://www.youtube.com/embed/tbWeFW9KejE There's no...
09/09/24
SEO keywords to boost your website over the holidays.
With the holiday season just around the corner, it’s time to plan your seasonal keywords for Christmas, New Year and even the next burst of holiday activity at Easter. Aussies love a good holiday sale, and we’re not just talking about...
14/11/22
Christmas keywords: Could these top ones work for your business?
Is all you want for Christmas some juicy hits for your website? Featuring the most searched Christmas keywords in your online marketing plan can help your pages rank above others in the fight for that valuable festive season spend. If...
20/10/21
Link-building and outreach email templates.
If backlinks weighed anything, they’d be worth their weight in gold. Backlinks are currently extremely popular amongst search engine optimisation (SEO) experts and strategists for online marketing, thanks to their value in improving a website’s ranking in search engines and their...
19/10/20
What is backlinking and why does your site need it?
By now, you’ve probably heard about search engine optimisation (SEO) and how important it is to help your business get discovered online. And while there are plenty of elements involved in effective SEO, such as on-site optimisation and content marketing,...
11/03/20
Your SEO content checklist: The basics on how to optimise your content.
With search engine optimisation (SEO) typically taking between three to six months to see results, it’s a good idea to get started on your SEO strategy sooner rather than later. This handy visual guide takes you through the current rules...
25/02/25
6 critical SEO trends to embrace in 2025.
Staying ahead in the ever-evolving world of SEO is essential to maintaining your business’ online presence and attracting new customers. As search algorithms continue to adapt and user behavior evolves, businesses must embrace the latest trends to remain competitive. To help...
12/02/25
5 reasons you should seek professional help for your website.
These days, it’s easier than ever to create your own website and start an online business. To get your business online, you just head on over to one of the many website hosting platforms, sign up and away you go. While it’s...
01/07/21
Yellow Pages Team Tips – User Experience.
Your website's user experience (UX) can make the difference between a sale or a bounce. Find out how to maximise your site's customer appeal with simple tips from Pei Hou.
11/06/19
Website trends: how design and functionality have evolved over the last 5 years.
The digital landscape has undergone a dramatic transformation over the past few years. Once dominated by static, desktop-first websites, today’s online experiences are defined by fluidity, interactivity and multi-device engagement. Not only do website trends continue to evolve, but the rise...
15/03/25
eBook: How to build an authoritative and trustworthy online presence.
Most small business owners know that having an online presence is essential for attracting new customers. In fact, as of February 2025, there were 5.56 billion internet users worldwide (more than half the population) and there were 25.21 million internet...
15/03/25
Search engine optimisation (SEO) is the process of optimising your website to improve its visibility on search engines like Google. It helps drive organic traffic, build credibility and attract potential customers to your business.
SEO is a long-term strategy and it typically takes three to six months to start seeing measurable results.This timeline can vary, however, depending on factors like competition, your industry and the quality of your SEO efforts.
The key components of SEO include keyword research, on-page optimisation, quality content creation, technical SEO and link building. Put together, these elements ensure your website is user-friendly and ranks well on search engines.
While you can manage some SEO tasks yourself, such as basic on-page optimisation and content updates, hiring an SEO professional can provide advanced insights, technical expertise and long-term results tailored to your business goals.
SEO focuses on improving organic (unpaid) rankings on search engines, while paid search involves running ads to appear in search engine results. Both are valuable strategies, but SEO provides sustainable, long-term results.
In 2025, SEO will continue to evolve with several key trends shaping the digital landscape. This will include AI integration, E-A-T optimisation and topic clustering, user experience (UX), video content optimisation and local SEO targeting.
Learn more about what to expect in SEO in 2025 here.