SEO

Content marketing is a key component of any digital marketing strategy. Done right, it’s an effective way to build brand awareness, establish credibility, engage potential customers and increase sales. Although content marketing isn’t a new concept, it still proves to be...

11/09/24

Content marketing is not just for marketers. In fact, with a bit of planning, a comprehensive strategy, and by taking advantage of some online tools, it’s something that a small business owner can set up and implement relatively easily. https://www.youtube.com/embed/tbWeFW9KejE There's no...

09/09/24

With the holiday season just around the corner, it’s time to plan your seasonal keywords for Christmas, New Year and even the next burst of holiday activity at Easter. Aussies love a good holiday sale, and we’re not just talking about...

14/11/22

Is all you want for Christmas some juicy hits for your website?  Featuring the most searched Christmas keywords in your online marketing plan can help your pages rank above others in the fight for that valuable festive season spend. If...

20/10/21

If backlinks weighed anything, they’d be worth their weight in gold. Backlinks are currently extremely popular amongst search engine optimisation (SEO) experts and strategists for online marketing, thanks to their value in improving a website’s ranking in search engines and their...

19/10/20

By now, you’ve probably heard about search engine optimisation (SEO) and how important it is to help your business get discovered online. And while there are plenty of elements involved in effective SEO, such as on-site optimisation and content marketing,...

11/03/20

With search engine optimisation (SEO) typically taking between three to six months to see results, it’s a good idea to get started on your SEO strategy sooner rather than later. This handy visual guide takes you through the current rules...

25/02/25

Staying ahead in the ever-evolving world of SEO is essential to maintaining your business’ online presence and attracting new customers. As search algorithms continue to adapt and user behavior evolves, businesses must embrace the latest trends to remain competitive. To help...

12/02/25

These days, it’s easier than ever to create your own website and start an online business. To get your business online, you just head on over to one of the many website hosting platforms, sign up and away you go. While it’s...

01/07/21

Your website's user experience (UX) can make the difference between a sale or a bounce. Find out how to maximise your site's customer appeal with simple tips from Pei Hou.

11/06/19

The digital landscape has undergone a dramatic transformation over the past few years. Once dominated by static, desktop-first websites, today’s online experiences are defined by fluidity, interactivity and multi-device engagement. Not only do website trends continue to evolve, but the rise...

15/03/25

Most small business owners know that having an online presence is essential for attracting new customers. In fact, as of February 2025, there were 5.56 billion internet users worldwide (more than half the population) and there were 25.21 million internet...

15/03/25